Hit Snooze is a clothing brand dedicated to recognizing the silent confidence in stretching one arm out to feel for the alarm clock. “I’m going to be fine” is the most powerful statement you can make in the morning. Only you know you- and you know you’re in control. BREAK A RULE TO START YOUR DAY! ✨HIT SNOOZE!✨
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In the moments that people like me and you have hit snooze, we have existed in optimum. The quiet defiance in reaching out, eyes closed, to feel for the snooze button with a few fingers... That is taking control of your life. That's against the grain.
I don't need clean cut, fit, mid-thirty-year-old men writing books on what I need to do to be more like them. I'm me. And I'm going to get eight more minutes. That's the portfolio guidelines. That's the financial advice and career plan. To me the snooze doesn't say "I'm lazy. I don't have the willpower to swing my legs around the side of the mattress." To me the snooze says in modesty: "I'm gonna be fine."
The snooze button is not giving in. The snooze button is rebellion. Night owls are always looked down on by early birds. Lazy, unsuccessful, aimless, childish. I regularly stay up until 3:00, 4:00, 5:00 in the morning working, because the night time is when I can be left alone and focus. I shut the curtains and wake up at noon, and I'm met with mockery.
What are they trying to prove? And who are they trying to prove it to?
I already proved everything I have to prove to the only person I have to prove it to- the minute I woke up.
If I had to write a book, this would be my piece of advice:
BREAK A RULE TO START YOUR DAY. Remind yourself who you are, first thing in the morning.
It's easy to lose sight of the beauty in free will as we compete endlessly with each other and race through our lives enslaved to an idea of ourselves that we think we will like more. I hope you see this shirt in the drawer or the mirror and are reminded that you can take 8 minutes to enjoy the little things if you want to.